When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn’t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.
Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don’t have time to post quality content.
Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.
1) Blog is useful in educating your customers
Blogging is one of the best way by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials in regard to the use of your products.
For example: If you have an online store that offers computer parts. You can write tutorials about how to build a computer or how to make your computer’s performance better. While talking about these things, you can mention products in the tutorials and provide link to your products within the blog post from your website. Your potential customers might get different ideas of using your product and will likely to buy products from your online store.
2) Blog helps your business in Search Engine Optimization (SEO)
Blog posts create more internal links to your website which helps a lot in SEO. Blog is a great way to have quality content on your website related to your products/services which is indexed by all major search engines like Google, Bing and Yahoo. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.
For example: Let’s say you sell “Sony Television Model XYZ” and you regularly publish blog posts about your product. Now, whenever someone searches for “Sony Television Model XYZ”, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.
3) Blog helps in boosting your sales by convincing the potential customers to buy
If you own an online business, there are so many ways you can share different stories with your audience in regard your products/services that you offer. Talk about how you started your business, share stories that educate your audience about what’s new in your industry, share stories about how your product/service was beneficial to someone or share anything that you think your audience might find interesting (it does not have to be related to your product). This kind of blogging shows that you are an expert in your industry and interested in educating your audience. It sets you apart in the competitive market. This gives you an opportunity to showcase your expertise by educating the visitors and it can turn your audience into buyers.
Fun Fact: Did you know that 92% of companies who decided to blog acquired customers through their blog?
nopCommerce is great e-Commerce solution that also offers a variety of CMS features including blog. A store owner has full access for managing the blog posts and related comments.
</a> How about wireless remote monitoring of manually set brakes to confirm that enough of them have been set to hold a train of specified load on a specified grade? And also include wireless monitoring of the state of the locomotive braking system.
</a> Grammy-winning singer and new mom, Beyonce, can now add global fashion model to her resume. Queen Bey is the newest face of H&M, the cheap yet chic Swedish retailer. To ring in the summer season, Beyonce is stripping down for H&M's island-inspired summer campaign.
</a> The account, based on Pakistani investigators’ interviews with bin Laden’s family, including those who were there when bin Laden died, for the most part coincides with previous accounts of the raid as told by Navy SEALs on the operation and U.S. officials in Washington. But the new account does little to clear up controversial disputed details in those first retellings – including discrepancies over bin Laden’s intent to fight.
</a> Renesas had been in talks to sell the Tsuruoka plant toTaiwan Semiconductor Manufacturing Co, although thesources said the two companies could not reach an agreement. Thesources gave no reason for the failed talks, although Japan'ssystem LSI manufacturers have struggled to compete with Taiwan'schip foundries, which produce chips for design firms such asQualcomm Inc and have invested aggressively in newtechnologies.
</a> Dave Thomas opened the first Wendy’s restaurant in 1969 in Columbus, Ohio. The Wendy’s Company (NASDAQ: WEN) is the world’s third largest quick-service hamburger company with more than 6,500 franchise and Company restaurants in the U.S. and 27 other countries and U.S. territories, the company states on its website.
</a> "The circumstances and the issues that were a hindrance inthe past seem to be getting resolved. So I think there's ahigher probability that potentially there's something in theworks," said Anand Ramachandran, a telecoms analyst at Barclaysin Singapore.
</a> Unfazed by Kendallâs change in tone, Charlie insists that technical problems will continue to bedevil the program. âYou can trace the planeâs troubles today back to the 2006â2007 time frame,â he explained. âThe program was at a critical point and Lockheed needed to prove they could meet weight requirements.â That, he says, led to a series of risky design decisions. âI can tell you, there was nothing they wouldnât do to get through those reviews. They cut corners. And so we are where we are.â While acknowledging that weight was a pressing issue, Lockheed Martin spokesman Michael Rein told me that design trade-offs in 2006 and 2007 were made in concert with, and with the blessing of, Pentagon officials. He strenuously denied the company cut corners or in any way compromised safety or its core values.
</a> Jens Hofma, managing director of Pizza Hut Restaurants, openly admits the chain suffered an “identity crisis” in the noughties after it faced growing competition from rival casual dining businesses such as Pizza Express, T.G.I Friday’s and Frankie & Benny’s.
</a> The Vatican recently set up new guidelines to prevent future abuse, stressing that it would help victims, forewarn minors, train future clergy, rehabilitate abusers and work alongside civil authorities.
</a> Seaway's capacity was more than doubled at the start of thisyear to meet high demand, though the line has been running belowits stated 400,000 bpd capacity due to the large volumes ofheavier, thicker crude running on the line.
</a> When the kidney came from a living donor, such as a parent, teens were at a 13 percent to 53 percent greater risk of graft loss. The lower loss rate might be explained by the fact that with a living donor, there is typically more time to prepare for the surgery, researchers said.
</a> Another indication came on Tuesday from Supreme LeaderAyatollah Ali Khamenei, who would have to authorise any nucleardeal. In a speech, he said he supported "flexibility" when itcame to Iran's diplomacy, though he did not say what that mightmean in practice.
</a> It would be nice be able to conclude that the job market has improved considerably and bodes well for a thorough recovery. I was hoping earlier in the year that the elevated levels of low-wage hiring we were experiencing were just temporary and that the modest additional demand this created would translate into momentum towards new hiring spread more evenly across the board. The real wage deflation, and nominal wage disinflation, trends in the low-wage sectors seemed inevitable to me—given the enormous oversupply of global labor in the tradable sectors that has led to a surplus of domestic labor needing to take service jobs.
</a> “Never! I was always more interested in playing jazz like Charlie Mingus than in being a multi-millionaire. The balance I’ve struck between art and music suits me pretty well.”
</a> Climate change could drive the Iberian lynx â the world's most threatened cat â to extinction within 50 years, despite substantial ongoing conservation efforts, a new international study has found.
</a> Weâve seen a sizable group of Republican lawmakers suggest they wouldnât vote to pay the very bills that Congress rang up â a fiasco that harmed a fragile recovery in 2011, and one we canât afford to repeat. Then, rather than reduce our deficits with a scalpel â by cutting programs we donât need, fixing ones we do, and making government more efficient â this same group has insisted on leaving in place a meat cleaver called the sequester that has cost jobs, harmed growth, hurt our military, and gutted investments in American education and scientific and medical research that we need to make this country a magnet for good jobs.
</a> Dublin's house prices rose 4 percent in June, and even thatfigure is skewed by heavy demand in its affluent southernsuburbs, raising concerns about isolated price bubbles - thougheconomists say the government could raise taxes if propertyinflation speeds up too much.
</a> Even as U.S.-led foreign forces draw down their presence in Afghanistan, with a full exit expected by the end of 2014, the air support they provide Afghan troops in many regions is still a crucial part of operations against the Taliban, the resurgent militant movement that wants to topple the U.S.-backed Afghan government.
</a> Some of the firms offered to write glowing, bogus reviews of the yogurt shop and post them on high-traffic consumer review websites such as Yelp, Google Local and Citysearch as part of their reputation-management services.
</a> That includes wristbands like the Nike FuelBand,Jawbone, and Fitbit, to GPS-equipped bike computers andeverything in between. These devices can track your every move,be it in time, distance, laps, strokes, steps, hours of sleep,or calories.
</a> "He was very confident this morning, relaxed, and excited for the day. He said 'I'm going to bring you home a Claret Jug'. I always have confidence in him but he was especially relaxed today."
</a> Often the salad that comes next in my world is grilled Belgian endive, romaine and raddicchio, but somehow I am not ready for the bitterness of chicories yet. Maybe it's the fall heat wave in which Indiana recently found itself.
</a> In 2007, Virginia Graeme Baker, the 7-year-old granddaughter of former secretary of state James Baker, drowned after sitting on a hot tub drain and getting stuck. This prompted the Pool And Spa Safety Act, which called for public pools to replace flat drain covers with large, rounded covers that do not create suction. It also called for mechanical backup systems on single-drain pools that trigger a vacuum release if a person or object becomes caught in the drain.
</a> According to the scientists, the channels are likely to impact the durability of the ice shelf and their finding will assist researchers in their quest to learn more about how the ice will react to altering environmental conditions in the coming years.
</a> "July's dip in inflation will be well received by the Bank of England as it supports hopes that consumer price inflation is near to peaking, and may even have done so. This may help to dilute current market doubts that the Bank of England will not raise interest rates before 2016," Howard Archer, chief U.K. and European economist at IHS Global Insight, told CNBC.
</a> The memos, training materials and other materials are the latest salvo in a controversy that erupted in May over Internal Revenue Service scrutiny and delays of applications from Tea Party groups and other conservative organizations.
</a> "They are frantically trying to finish the opinions," he says. "They are proofreading them, they are dealing with justices … they are going back and forth on that and trying to get out the door before the term ends at the end of next week. As soon as an opinion is ready … then it gets released. There is no politicking on the timetable of that."
</a> "I think you will find that we have gone a lot past the days of factionalism," one source said, adding that Mr Murphy remained a member of the shadow cabinet while Mr Byrne and Mr Twigg were both happy with their new positions.
</a> Although the play loses dramatic momentum in the second half as it takes a turn for enforced poignancy, there is a huge amount to enjoy in the simple, gladiatorial spectacle of Ansu Kabia’s suited, upright and commanding Ricky contending with scrawny cockney horrors whose philistinism and ignorance is matched by a facility for sly disruption and open impertinence.
</a> The CEO stepped down as chairman of JPMorganâs main operating subsidiary July 1, according to a person briefed on the matter. JPMorgan has sought to bolster corporate governance and rebuild its relationship with supervisors after U.S. regulators and a Senate panel faulted the firm for withholding information during the trading losses last year.
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</a> Gere has appeared in several hit films, including "An Officer and a Gentleman," "Primal Fear" and "Chicago." Lowell is best known for her roles in the James Bond film "License to Kill" and the TV drama "Law & Order."
</a> "There are a few things we need you to consider. Tumblr welcomes and encourages all forms of expression. However, we have to be sensitive to the millions of readers and bloggers from different locations, cultures, and backgrounds with different points of view concerning mature or adult-oriented content. There are a lot of people in our community who would rather not see this stuff and could even get in trouble if they did!" ®
</a> Telefonica is set to gain control of the Italian telecomsgroup after securing a deal in September that will allow it togradually increase its stake in Telecom Italia's holdingcompany, Telco, which controls the company with a 22.4 percentstake.
</a> To avoid dryness it is important to stay well hydrated. As well as drinking frequently, eat plenty of foods with a high water content such as cucumbers, melons, peppers, lettuce, celery and oranges, as well as stews and soups. Most of us actually get around 40 per cent of our fluid needs from foods rather than drinks.
</a> Coke kingpin Daniel Barrera is escorted by Colombian authorities prior to his extradition to New York. U.S. officials say 'The Madman' provided money to Revolutionary Armed Forces of Colombia and the Autodefensas Unidas de Colombia.
</a> "It maybe took him a little while to settle down and start performing to the best of his ability. With that in mind, it gives me great pleasure to see him learn from those experiences and to start delivering the kind of results we've always known he is capable of," he told the team website (www.lotusf1.com).
</a> In 2012, the World Trade Organization ruled that the UnitedStates should either end its ban on Indonesia's imports orimpose a ban on U.S. menthol cigarettes. So far the UnitedStates has stopped short of a ban.
</a> For JPMorgan, the China hiring probe comes while the bank isunder intense scrutiny following the $6 billion trading loss itsuffered in the "London whale" derivatives scandal. Federalprosecutors on Wednesday brought criminal charges against twoformer JPMorgan traders - Javier Martin-Artajo and Julien Grout- accusing the pair of deliberately understating losses on thetrades on the bank's books.
</a> 7th is a tad bit on the generous side… it coulda gone alot of ways with the top 10 teams. I wouldve put the pack ahead of the pats… maybe the saints… but the pats are still a team with alot of potential
</a> âThis is an example of the rapacious greed of Hollywood agents. Iâm going to fight them to the death!â Rivera fumed when the Daily News asked him about the suit filed against him by William Morris Endeavor Entertainment, LLC.
</a> In the bidding process, the main rival to Corsair - whose vice chairman is Lord Davies, a trade minister in the last Labour government and ex-chief executive of Standard Chartered - was another private-equity group, led by Blackstone of the US.
</a> Researchers at Kaspersky Lab believe they have found a squadof hackers for hire, who contract out to governments andpossibly businesses, in contrast to recent reports on hacks saidto be carried out by full-time government employees.
</a> If a federal judge allows the lawsuit by Jill Kelley to proceed, the case could delve into the roles played in the Petraeus scandal by the FBI, the Pentagon and other parts of the Obama administration.
</a> "We're sort of asking ourselves: How many times can we go back to the community who has already been so generous ... and say, `Oh, by the way, we have another need and another need and another need,'" Mjartan said. "We can't do that. We can't send out a call to action every week, saying, `Help us. Help us. Help us.'"
</a> Deloitte will meet with the ICAEW and Confederation ofBritish Industry business lobby to discuss a possible appeal tohelp clarify what public interest means. "We take our publicinterest obligations seriously in everything we do," it said inits statement on Monday.
</a> The signing ended speculation that several other teams, including the Chicago Cubs and Washington Nationals, would pursue the 48-year-old Girardi, who has guided the team to the postseason in four of his six seasons at the helm, winning the franchise's 27th World Championship in 2009.
</a> Smith, also the president of the non-profit Child Injury Prevention Alliance, said many choking incidents could be prevented with better food design and labeling from manufacturers and with extra precautions taken by parents of young children.
</a> The president reiterated his vow not to negotiate overraising the debt limit, which Republicans want to tie tospending cuts or to blocking his signature healthcare program.He further said he was willing to haggle over the terms of thebudget, but not against the threat of a government shutdown orkilling the healthcare program.
</a> Walt takes a bullet but stays alive long enough to call meth dealer Lydia, the last remaining link to his drug empire, to tell her he poisoned her with ricin. Walt watches Jesse drive away a free man, and draws his last breaths in the meth lab at the compound as the police finally catch up with him.
</a> JPMorgan Chase & Co, the largest U.S. bank byassets, reported a 31 percent jump in quarterly profits. Thestock was down 0.3 percent at $54.97 in late trading aftertrading higher for most of the day.
</a> Regulations of Chinese and foreign banks will also be eased,said Liao Min, head of the Shanghai branch of the China BankingRegulatory Commission (CBRC), adding the CBRC will adjustloan-to-deposit ratios and other regulatory requirements relatedto cross-border financing for banks in the zone.
</a> In July 2008, federal authorities said, men from Minneapolis participated in an al-Shabab ambush of Ethiopian troops. On October 29, 2008, one of the men, Shirwa Ahmed, detonated a improvised explosive device in one of five coordinated suicide bombings in Bosaso and Hargeisa, Somalia. Ahmed is believed to have become the first American suicide bomber in Somalia.
</a> PetroChina Co Ltd reversed early gainsand fell 1 percent in Hong Kong after the company reported afirst-half net profit of 65.5 billion and said it is optimisticabout its natural gas business after the government's first gasprice hike in three years.
</a> Maltese authorities were coordinating the rescue operation, which was in international waters but in a Maltese rescue zone, and a Maltese ship was on the scene, a spokesman for the island state's navy said.
</a> With two outs and bases loaded in the eighth, Feliciano struck out lefty-swinging Diamondbacks right fielder Gerardo Parra on a 74-mph slider to preserve the Metsâ 4-1 lead, which proved to be the final score of their victory in Arizona.
</a> Nail bars have sprung up on every high street, while retailers such as John Lewis report a new, creative generation happy to "do it themselves" and pushing up sales of matt blackboard-style (just add your own design in neon chalk), leather-look and even denim finishes.
</a> Bernanke is someone who made his academic reputation studying the tragedy of the last depression, namely that policy didn’t move rapidly or forcefully enough. He learned that lesson well, and no one can fault him for a lack of daring or creativity in monetary policy. He’s overseen an unprecedented expansion of the Fed’s balance sheet and the introduction of a host of innovative, but unproven, other policies.
</a> In the past year, both Stora and UPM separated theirtroubled businesses from the rest, installing new leaders - amove Taaleritehdas fund manager Mika Heikkila, who counts bothstocks among his fund's biggest investments, sees as a steptoward a spin-off.
</a> CME, which owns the Chicago Mercantile Exchange, the ChicagoBoard of Trade and the New York Mercantile Exchange, had alreadypostponed the launch of London-based CME Europe Ltd to Sept. 29,for a trade date of Sept. 30, from Sept. 9.
</a> Commerzbank earlier this month said it expects loan lossprovisions for its 19 billion euros in ship loans - about 4billion of which are classified as non-performing - to remainstable in 2013 at high levels.
</a> Older Britons are 5.5 times more likely than younger people to believe that games may cause violence. While younger people were 2.6 times more likely to think games were a good outlet for everyday frustrations.
</a> The trick will be not to reduce the incentives so much thatinvestment in renewables stops. The government wants renewablesto make up 35 percent of German power generation by 2020 and 80percent by 2050 - from about 24 percent now.
</a> Strategic Affairs Minister Yuval Steinitz said in an Army Radio interview that Iranian President Hasan Rouhani may accept talks with the United States and others to prevent additional sanctions aimed at pressuring Iran to give up its program.
</a> Semi state oil firm TPIC and state pipeline operator Botashave stakes in the new state-backed company, which has entered adozen exploration blocks in Kurdistan, including several fieldswhere Exxon is already present.
</a> Back at the parade, Brooklynite Amy Chen held out a homemade banner reading "LEFT IS RIGHT" in large, glittery letters. "Look, I'm not even left-handed," she explained. "It's just, like. Why do you care what hand someone writes with? How does it impact your life in any way? It doesn't. We're all just people." She re-adjusted her oversize novelty sunglasses, its lenses shaped to resemble two left hands. "Some of us just have an easier time using scissors than others."
</a> In a speech at an Amazon warehouse, Obama called for reducing corporate tax rates from the current 35 percent to a split 25 percent and 28 percent rate. The revenues lost from that would be recouped by reducing depreciation allowances for large companies, changing inventory accounting and taxing previously untaxed foreign earnings.
</a> The tribute was in memoriam to a 16-year-old "Breaking Bad" fan who died in March after a prolonged battle with cancer. Before his death, Cordasco connected with show creator Vince Gilligan and star Bryan Cranston, who visited Cordasco at his house.
</a> So advisers to Prime Minister David Cameron are looking for one or two symbolic trophies he can claim in a renegotiation of the European Union's treaty before he asks Britons to support continued membership in a referendum promised for 2017.